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SEO TIPS
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Title tag is the most important of
all the tags and has the highest on page
optimization value and your
rankings highly depend on your title
tag. After link popularity, Title tag is
the most important factor that
can affect your rankings in search
engines. A well written and optimized
Title is the key to success. Making an
optimized and effective Title tag is not
that difficult than you are thinking
actually its a very simple thing.
You just have to develop a crisply
written and well optimized Title for
your website that is not so difficult.
Here are some tips for optimizing Title
Tag.
*Use your most important keywords first
in the Title tag and use less important
ones after that. As an example
suppose my primary keywords are: seo
firm, seo company and seo services and
which seo company is the most
important of them all then I will use
something like:
<TITLE>SEO Company, SEO Firm and SEO
Services</TITLE>
*Try to target not more than 3-4
keywords in the Title Tag exceeding this
limit will dilute your keywords and
thus can decrease the ranking value of
the keywords in the tag.
*Consider using both singular and plural
forms of the important words in your
Title Tag. For instance, you may
use both ‘service' and ‘services' while
making the Title Tag. But make sure that
you do not overdo it.
*Title Tag length: Google usually reads
about 62 characters of your Title Tag.
Therefore, a Title Tag of about
50-80 characters is good enough. However
you can use more for the other search
engines because different search
engines have different limits.
*Avoid using the same Title Tag
throughout your site. Try using a unique
Title Tag for each web page and use
keyword phrases that holds theme
relevance to that page. You also get to
leverage more keyword phrases if you
individualize the Title Tag in all
pages. |
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The description tag is the text that
will be displayed under your title on
the results page. Here is an example
description meta tag which should appear
in-between the <HEAD> tags of your web
pages:
<meta name="description" content="A
Description of My Web Pages.">
The best way to use it is to place your
keyword phrase inside this meta tag
"once", then split up the phrase and add
the keywords again separately. But keep
it readable, and avoid too many comas.
This can be viewed as spam, so don't do
it or your site could be black listed
and ignored by search engines all
together. Also, use two sentences
maximum and avoid sales pitches like
"the cheapest product ever", and so on. |
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It would be a waste of your time to
optimize your website for keywords that
are not even being searched for.
Therefore you should invest some energy
into finding the best keywords. There
are several SEO tools available on the
Internet to help you find the best
keywords. Don't be deceived by
disreputable organizations who require
you to register first. The two most
popular resources are WordTracker and
Yahoo!. Because Yahoo! has a man-made
database that truncates plurals, I
prefer to use WordTracker.
-Yahoo! (Overtuers Inventory Tool) :This
tool is free and very easy to use and
understand, but it only tells you how
many searches have been conducted
previous month for your keyword (and
similar keywords) on overture and its
other partner sites.
-Wordtracker :Wordtracker lets you input
a chosen keyword and then provides you
with a list of alternative, related
keywords. WordTracker is a much more
powerful tool, but you have to pay to
use it (you can subscribe for a day for
around $10). WordTracker helps you find
the most appropriate keyword for your
site telling you what people are really
searching for and how competitive that
particular keyword or phrase is.
Generally speaking, you're better off
targeting phrases, not single words. For
most businesses, there's simply too much
competition for single keywords. And I
suggest adding your target keywords 3 to
4 times without repeating the same term
and consider using both singular and
plural forms of the important words in
your keyword. Notice that the keywords
listed 3 times are not only split up
using other key terms, but are also
never too close together. I do this by
adding other keywords/phrases in-between
the ones with the target terms.
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Each search engines have their own characteristics.
Search engines need time for
collecting information. So, even if
you change your meta tag, you can’t
see the result right now. Here are
the duration of collecting
information by search engines:
Google : within 4 weeks
MSN : within 2 months
Altavista : within 1 weeks
AOL : within 2 months
Hotbot : within 2 months
Excite : within 6 weeks
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