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Log Analysis |
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Log Analysis
program is to measure the
usage on your web server. It
tells you which pages are most
popular, which countries people
are visiting
from, which sites they tried to
follow broken links from, and
all sorts of other useful
information. The server which
has website automatically
records
three type of server log.
First one is an 'Access Log.'
The access log is a list of all
the requests for individual
files that people have requested
from a Web site. These files
will include the HTML files and
their imbedded graphic images
and any other associated files
that get transmitted. The access
log (sometimes
referred to as the "raw data")
can be analyzed and summarized
by another program.
In general, an access log can be
analyzed to tell you:
-The number of visitors (unique
first-time requests) to a home
page
-The origin of the visitors in
terms of their associated
server's domain name
-How many requests for each page
at the site, which can be
presented with the pages with
most requests listed first
-Usage patterns in terms of time
of day, day of week, and
seasonally
Second one is a 'Referrer Log.'
The referrer logs are extra
entries in your access-log file
telling you what site your
visitor came from. By default
referrer logs are not included
with most accounts but may be
added for a small extra monthly
fee. When you add referrer logs
we also activate the
agent logs for your domain which
keeps track of the type of
browsers being used to access
your web site.
Last one is an 'Error Log.' The
error log contains all HTTP
errors that occur when visitors
attempt to view your site, such
as requested files not found,
etc.
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1. IP Address
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If you
have your own web site, you may have
question about how many users visit your
site. You can simply check this in page
view, but if users go the rounds of same
site, you can't accurately understand
how many users visit your site. So, you
have to check visitors' IP address
because IP address is the original data.
Then, you'll understand accurately the
number of visitors.
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2. Link URL |
Link URL
is the log that tells you where the
visitors coming from. You can check
which site has your site link and
information with URL. Ever if
the visitors come from search engines
directly, you can also check which
queries they searched. You can know not
only queries they searched
but also which categories they reached,
so you'll understand what searchers
really want. Therefore, you can use
these information for making
your business strategies. |
| 3.
Downloads |
Although
Internet users visit your homepage, you
can't say that they download all the
file and contents in your homepage. They
can cancel the
download because download speed is very
slow or they have no interest in your
contents. So you have to find the pages
that are usually canceled
during download and check the rate of
file/contents download to solve this
problem. Therefore, find out the factors
that are cause cancel during
download and improve your contents in
the problem pages. |
| 4.
Click Rate |
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You can check how many users move
from main page to subsidiaries in your
page view. Through this check, you can
accurately understand which
pages are popular and which pages are
not, so it will guide you when you
correct your website in the future.
Also, you can apply not only correct the
subsidiaries but also check up product's
popularity. Therefore, you can think out
appropriate promotion strategies with
this.
SEO Solution helps you processing
effective E-business.
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