Link Popularity is a score that can
be given to a web site based on how many
external and internal links are pointing
or linking to any particular web page or
URL. External links would include those
that come from any other web sites than
your own whereas internal links would be
those that come from within the same
domain name. Link Popularity is also
based not only on the "quantity“of links
but the "quality" of those links as
well. Therefore to have a good Link
Popularity score, it is not necessarily
required to have
a large number of links pointing to your
site but rather a good number of quality
links.
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| STEP 1. Make your useful links page! |
It’s very
important whether you have links page or
not. Make your useful links page in main
page. This is
first step to building links. |
| STEP 2. Request Link Exchange!
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One might
begin to inquire as to how many links
pointing to their site they actually
need to rise to the top of the search
engines. Generally, a site with more
inbound links will be positioned higher
than a similar site with fewer links.
All you need is a little more and a
little better quality links than your
competition and you have a good chance
to come out on top. This of course does
not negate the responsibility to have
good content and to make sure your site
is optimized well to reflect your
relevant keywords. A site that has great
content, is properly optimized but
doesn't have great Link Popularity can
still beat out a site that maybe has
better Link Popularity but poor content
and optimization.
Also, You should make sure your own site
is inter-linked well. Each one of your
pages should support a navigational
structure whereby you can access all of
your sub pages or at least the main sub
sections of your site. Also make sure
all of your sub pages have a link that
points back to your homepage. Basically
this means all of the pages in your web
site are linking to one another. This is
not only important for Link Popularity
purposes but so that your site presents
an easy-to-use experience for the end
user as well. |
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STEP 3. Banner Exchange |
| It's good
to up-road banner and link in main page
because page rank of main page is better
than other subsidiaries' page rank. The
higher the page rank, the more useful it
is as an indicator of a powerfully
important site across major search
engines such as Google, Yahoo and MSN.
So, it increases more traffic. But when
you request banner exchange, you should
take care of using image file for
banner, not flash file. Because search
engine spider can't read flash file. |
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STEP 4. Submit your homepage to
major search engines! |
Directory
submissions should be a component of
your link building strategy, but don’t
put too much emphasis on them. You need
to balance the link equation and not
rely too heavily on directories, and you
need to spread your submissions out over
time.
※Tip: Submit the indexed pages to search
engines, all the Web and their
subsidiaries on an individual basis. |
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