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Case Studies |
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> SEO > Case Studies |
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Government Information Agency
- Korean Overseas Information Service |
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Clients |
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URL |
www.korea.net |
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Marketing &
Campaign Objectives |
Provide accurate information
related to Korea for American,
overseas Koreans, foreigners and
increase interest in Korea and
correct the wrong information.
-Strengthen location of
representative public relations
site in Korea with active
marketing strategies. |
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Advertisements &
Campaign Strategies |
Achieve first-place search
engine rankings for the terms
"Korea" in Google, Yahoo, MSN.
Continuous campaign maintenance
after the initial optimization
for consumer profiling and
refined funneled traffic
relevancy.
Add “korea," " korea news," "korea
arts," "dokdo," "korea tourism,"
"kimchi" and other keywords to
PPC campaign
Define and refine keyword and
key phrases for maximum
conversion rates using Web
Analytics.
Continuous cost-per-click
monitoring to achieve top
placements
Continual refinement of keywords
and key phrases analyzed by Web
Trends Enterprise Analytics
suite and other SEO solution's
tools.
Strategic methodology of
submission including additional
pages within the site for
broader visibility and multi
listings placement
Submission of indexed pages to
Google, YAHOO and MSN, all the
Web and their subsidiaries on an
individual basis.
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Success Metrics |
First place rankings in major
search engines such as Google
and Yahoo for "Korea," "South
Korea," "Korean Government",
which are popular key phrases
among foreigners.
There are now over 35 keywords
ranking in the top 10~20
positions on the major search
engines
Link Popularity :
450,000(Marketleap.com) / Page
Rank : 7
Reduce monthly six figure
pay-per-click Google/Overture
budget without affecting the
number of click through
converted to customers
Web Trends and SEO keyyword
search analytics to identify
which organic ranking words
produce the best results, and
which search engines they are
coming from to ensure the
maximum return on budget spent.
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KOTRA B2B Trade Portal
BuyKorea.org |
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Clients |
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Marketing &
Campaign Objectives |
Link
with North American site,
Chinese portal site and domestic
site related to trade to be the
international trade portal site. |
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Advertisements &
Campaign Strategies |
Created and installed Search
Engine Optimization code on 'Buykorea's
website to influence search
engines.
Continuous campaign maintenance
after the initial optimization
for consumer profiling and
refined funneled traffic
relevancy.
Increasing link popularity to
make up for the weak points of
new site and make sure of
position.
Continual link promotion with
relevant trade sites.
Reviewed placement reports to
verify effectiveness of
techniques and changes in search
engine algorithms.
Refined search engine
submissions to maximize website
performance. |
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