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Government Information Agency - Korean Overseas Information Service
Clients
URL www.korea.net
Marketing &
Campaign Objectives
Provide accurate information related to Korea for American, overseas Koreans, foreigners and increase interest in Korea and correct the wrong information.
-Strengthen location of representative public relations site in Korea with active marketing strategies.
Advertisements &
Campaign Strategies
Achieve first-place search engine rankings for the terms "Korea" in Google, Yahoo, MSN.
Continuous campaign maintenance after the initial optimization for consumer profiling and refined funneled traffic relevancy.
Add “korea," " korea news," "korea arts," "dokdo," "korea tourism," "kimchi" and other keywords to PPC campaign
Define and refine keyword and key phrases for maximum conversion rates using Web Analytics.
Continuous cost-per-click monitoring to achieve top placements
Continual refinement of keywords and key phrases analyzed by Web Trends Enterprise Analytics suite and other SEO solution's tools.
Strategic methodology of submission including additional pages within the site for broader visibility and multi listings placement
Submission of indexed pages to Google, YAHOO and MSN, all the Web and their subsidiaries on an individual basis.
 
Success Metrics First place rankings in major search engines such as Google and Yahoo for "Korea," "South Korea," "Korean Government",
which are popular key phrases among foreigners.
There are now over 35 keywords ranking in the top 10~20 positions on the major search engines
Link Popularity : 450,000(Marketleap.com) / Page Rank : 7
Reduce monthly six figure pay-per-click Google/Overture budget without affecting the number of click through converted to customers
Web Trends and SEO keyyword search analytics to identify which organic ranking words produce the best results, and which search engines they are coming from to ensure the maximum return on budget spent.
 
KOTRA B2B Trade Portal BuyKorea.org
Clients
Marketing &
Campaign Objectives
Link with North American site, Chinese portal site and domestic site related to trade to be the international trade portal site.
Advertisements &
Campaign Strategies
Created and installed Search Engine Optimization code on 'Buykorea's website to influence search engines.
Continuous campaign maintenance after the initial optimization for consumer profiling and refined funneled traffic relevancy.
Increasing link popularity to make up for the weak points of new site and make sure of position.
Continual link promotion with relevant trade sites.
Reviewed placement reports to verify effectiveness of techniques and changes in search engine algorithms.
Refined search engine submissions to maximize website performance.
 
 
 
 
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